CD’s & Guides

Designed to be short, sharp and punchy our CDs and Business Guides really can help with today’s challenges. You should find them extremely informative, affordable and easy to follow. No one has all the answers, however armed with one of our CDs or guides you’ll have more than most.

Fit for Purpose – Best sales practice on a CD.

Absolutely ideal to be listened to in the car, perhaps before an appointment to help you prepare properly and even after a meeting to help you with your post match analysis. Includes playing to your strengths, motorway selling, sales r & r? and how to IMPRESS prospects.

“Fit for purpose” is designed to help you treat every prospect like a first edition book and not like a freebie newspaper that you’ll often throw away without even reading it. You know a first edition book has a value, it should be well looked after, handled carefully even, dare we say it, treasured. New prospects need to be treated the same and occasionally we don’t do that, occasionally we discard new sales opportunities far too quickly, far too easily. Now we know you can’t make a sale on every occasion, but most of us could deliver slightly higher strike rates if we consistently performed at our best. “Fit for Purpose” has been put together to help us do just that, perform at our very best much more of the time.

In essence, for perhaps the first time, someone with a track record this side of the Atlantic has put together arguably the most comprehensive set of pointers for salespeople pre first meeting. Pointers that will help them perform at a much higher level. If you carry the word ‘sales’ in your title or job description then shouldn’t you ensure that you’re fit for purpose as the trading standards would say. The idea is to help ‘best practice’ become ingrained and second nature, you’ll reap the rewards if you make the investment. Order now and start selling more sooner rather than later.


“…after listening to the CD I am almost embarrassed by all the forgotten basic skill sets and key strategies that had proved to be so profitable to me when I started.”

Calvin McIlroy, Snr Consultant, Opus Business Systemsread more client quotes


£49.95 + p&p


Ready to Win – Build desire and create need in the current marketplace.

Gloves off – most of us do a half decent job when faced with a prospect that’s in the marketplace. But wouldn’t we do significantly better if we could help the ever so mildly interested become super ‘keen to trot.’ “Ready to Win” is all about doing just that. “Ready to Win” is all about helping potential customers realise they want and need what you’re selling. Perhaps even more importantly “Ready to Win” is all about demonstrating to your customers that you are the best people to do business with.

You can’t make a sale if the prospect doesn’t believe they need what you’re offering. “Ready to Win” contains the tactics that will allow good salespeople to increase a prospect’s interest. We want to grow the customer’s desire to hear more. We want prospective customers to realise they need what we’re selling. Arguably the most comprehensive and powerful strategies ever assembled in one CD set designed to raise interest, increase desire and help create a real requirement. If you want more customers, then you will benefit from the techniques, strategies and tips covered.?Too many sales people can do an ‘okay’ job faced with a prospect that’s already made up their mind to buy. This material is designed to help with all those times when the prospect hasn’t yet decided they need or want what you’re selling. “Ready to Win” will make a huge difference with your sales results, don’t delay order today.


“Having listened to the CD’s I was again impressed by the focus they put on the importance of …sales competencies that experienced sales executives may be guilty of overloooking and that rookies are yet to grasp…your succint and easy to digest explanation of these provides great food for thought…”

Dean Broadbent, SD, KafevendRead more client quotes


£49.95 + p&p


Moving Premises – The ultimate guide to relocating your business.

Essential information for anyone planning to move their business, office, factory or commercial premises. Includes comprehensive check list and provides several superb options on how to turn the whole event to your commercial advantage.

  • Making the move easy
  • Keeping control of costs
  • Proper planning (who and when)
  • Basic considerations
  • Negotiating with a landlord
  • Setting a realistic budget
  • Allowing for the unexpected
  • Making money from a move
  • Turning the move to our commercial advantage
  • Press releases
  • Open days
  • Avoiding common pitfalls
  • Comprehensive check list

This guide represents the very best value for money available. Don’t delay order your up to date copy today.

£127.95 + p&p


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